Integrating Marketing and Supply Chain

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success by Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis

• Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
• Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos, Christos A. Vassiliadis
• Page: 462
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781040445969
• Publisher: Taylor & Francis

Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Free ebooks download epub format Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success 9781040445969 English version

Overview

Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another. Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include; multiple choice questions, extended essay questions and learning objectives in each chapter. Case studies from a range of global industries are incorporated, including shipping, car manufacturing, and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management, and procurement.

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